Hi! Welcome to my refreshed blog. I’m Jess Corney, and I’m excited to help guide and empower you through the evolution of your creative business. With over fourteen years dedicated to strategic new business development, account and project management, and creative production, I’ve navigated the significant shifts reshaping our industry.

Our creative sector is advancing more than ever, propelled by breakthroughs in digital marketing, the integration of AI into everyday tools, and a growing freelance economy. Here, I’ll share my ongoing learning journey and insights. I hope you’ll use these insights to carve out your own edge.

Learning Non-Stop to Stay Ahead

Those who know me know I always strive to add to my knowledge. Today, enhancing our expertise is not just a luxury; it’s a necessity to stay competitive. This blog will serve as a conduit for passing on helpful information, primarily addressing the questions I get asked most often.  From the latest in SEO to content marketing and digital marketing trends, I’m committed to breaking down complex topics into clear, actionable insights. This way, you’ll always stay ahead of the curve, equipped with the most effective tools and strategies for sales and marketing.

Breaking Down AI in Sales, Marketing, and Everyday Tasks

Artificial Intelligence has evolved from a buzzword to a cornerstone of sales and marketing strategies. Whether optimizing content with AI tools or leveraging data analytics to better understand our customers, AI’s potential to enhance our efficiency and effectiveness is exciting and, admittedly, a bit overwhelming at times. I’ll demystify these technologies, offering practical, easy-to-understand applications that you can integrate into your daily routines and broader business strategies.

Navigating the Freelance Economy

As more brands opt to work directly with independent creatives, understanding how to thrive in this new environment is crucial. I’ll share tips for fostering successful freelance relationships and insights on securing and managing projects that benefit creators and clients.

Let’s Chat and Learn Together; this blog isn’t just a place for me to share knowledge—it’s a platform for dialogue. I’d love to hear about your experiences, the challenges you’ve faced, and what you’re curious about. Have you encountered any obstacles with the latest digital marketing tactics? Are there specific topics you want to explore? I am all ears and committed to ensuring this blog provides the insights you need to succeed.

I’m excited to relaunch this blog, ready to share all I’ve learned and eager to learn from you. Please drop a note in the comments about what you’d like to delve deeper into, and keep an eye out for our in-depth explorations of everything from SEO strategies to the nuances of content marketing and much more.